How has the internet made media development more inclusive? - read on to discover.
In the present day, online platforms have made it considerably easier for everybody to develop and distribute content. Previously, creating material for a large audience necessitated connectivity to a series of important resources and funding. Presently, with using smartphones and common digital technologies, digital media content examples for instance, short form videos, blog articles and podcasts can be easily made with simply a couple of standard gadgets, in addition to reaching a massive audience, really rapidly. This has opened the door for more diverse voices, particularly those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, indicating that social media has developed a space for underrepresented communities to share their narratives.
The increase of internet content has totally changed what is implied by the term mass media. Before, mass media followed a hierarchical arrangement, using a top-down media model. Typically, a small group of professionals, such as newspaper writers or journalists, who would develop material for big audiences who mainly just consumed it. Nevertheless, at present, with the help here of the internet, the face of media has seen considerable change, making the usage and accessibility of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can develop and share their own content, just as easily as they can consume it. Social media has allowed anybody to add to public conversations, rather than just the significant media companies therefore as a result, mass media is no longer managed by a few huge voices. Instead, it is spread throughout millions of user narratives around the world.
In the online media landscape, what we see online is mostly decided by algorithms which are shaped by our online habits. Each social media platform uses its own automated system to suggest new material and advise material that will interest the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are designed to keep individuals stimulated by recommending and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are exposed to, creating more partition and prejudice among users around social issues. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for example, would identify the effect of social media websites in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user generated material in the media landscape.